January 11, 2022

What Does PPC Stand for in Marketing?

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Topic: What Does PPC Stand for in Marketing?


 

What Does PPC Stand for in Marketing?

PPC stand for in marketing refers to Pay-Per-Click, which is a type of advertising on the internet where advertisers are paid every time a user clicks an advertisement on the internet. The advertisements are displayed in various forms, such as in search results or on banners for display, when a video is playing or plays, etc.

Advertisers bid on specific keywords, also known as keywords so that their advertisements appear in the search results of someone who searches the phrase. The cost of these bids is determined based on the volume of keywords searched their relevance and other aspects.

The most well-known form of paid advertising is an ad for search. They appear when users look up items, queries, or words online with the search engine, such as Google. So read more about What Does PPC Stand for in Marketing?

What Does PPC Stand for in Marketing


Different types of paid advertising

Paid Search –

It is a type of advertising that utilizes search engines to display advertisements that are text-based. When someone utilizes a search engine to locate information on Google, Bing, or Yahoo and sees ads in results of searches that are relevant to their search.

Paid Display –

It is a type of advertisement that utilizes different mobile and web-based networks to display image advertisements. While a user browses several websites online, they might find a website that lets advertisers display advertisements on images on the site.

Paid Video –

Google lets advertisers show advertisements on YouTube. These ads can be shown in a variety of formats. They may be displayed prior to the start of a video in the video, or during the playback (if appropriate) in the sidebar with feature videos and suggestions as a semi-transparent overlay in the lower area of a movie, as video cards, or in non-skippable formats that need to be watched for up to six-second before cutting off.

Paid Shopping –

Google allows advertisers to offer shoppable advertisements that are displayed over the search results on the results page of the search engine (SERP).

These ads are referred to as Product Listing Ads (PLAs) which showcase images of the company’s product. They may also include other features that can increase the level of engagement, such as prices, customer reviews, and offers.

Paid Social Media –

This kind of advertisement makes use of social networks (Facebook, Instagram, Twitter, Pinterest, LinkedIn) for advertising to users. If a user is browsing through the site, they could be shown ads that are personalized that are based on their preferences, habits, and online behavior.


What are the PPC strategies?

Prospecting –

Lets advertisers reach more of a wider audience that can be targeted according to users with specific interests and demographics (age as well as gender) as well as previous web-based actions and more targeting options to identify new customers.

Remarketing –

It allows advertisers to re-engage users with advertisements that guide visitors to specific pages on your site in order to complete actions.

The primary goal of these ads is to increase awareness of the products and services you offer in order to increase the number of visitors to your website in the hope that it will eventually be converted. This is one method to cultivate leads further along the funnel of marketing.


What Prospecting Strategies Can Be Utilized ?

Prospecting is a method to find new businesses or audiences with similar characteristics to your prospective market and customers. These criteria could be various qualities that vary from purchasing behavior to demographics, interests to job titles, and so on.

Paid Search allows advertisers to display their advertisements in Google’s search results every time a user types the search query which is relevant to a term that the advertiser bids on.

Paid Display allows the advertisers to reach specific web pages with the use of a visual display advertisement with a clear call-to-action that directs users to your website. The ads are either a responsive or static format. Display ads are displayed on a variety of websites via Google’s Display Network.

PPC (Pay-per-click) Marketing similar to display and paid search paid social allows for the targeting of certain interests, behavioral patterns, demographics, and other data, but typically, they are displayed within social media platforms like LinkedIn and Facebook.


Keyword Research –

Keyword research involves the search term to be relevant to the company’s products and services. Advertisers have a variety of tools for this. Our favorite tools include:

  • Google Keyword Planner
  • SEMrush
  • SpyFu

Keywords assist in determining what terms are important for a company. The higher the volume of searches (number of queries on the search engine each monthly) greater the value the term will be because it can increase traffic to your site.

It is also important to consider the competitiveness of each keyword as well as the amount you’re willing to offer.

To ensure that you don’t spend cash on keywords that don’t have any relevance to your company, determine the WHY or purpose behind why people search for terms.

The keywords you choose should be in line with your company’s goals and be either targeted or broad, depending in the overall direction of the plan.

The more extensive the list of keywords and the larger the budget, the more you’ll have to set aside bids for a broad range of keywords, especially if there is search volume behind these keywords.

The more precise the list is, while providing for more recent keywords to be filtered in and out, it will be easier to have for account growth as time passes.


Research on Audience –

Knowing your audience’s needs is crucial in ensuring PPC success. Understanding the are the main pain points, areas of interest as well as the demographics, actions, and interests that your customers and could use will allow you to better tailor advertisements and keywords to the people you want to reach. You must have a good knowledge of the people you’d like to target before launching any type of campaign. PPC campaign.


Conclusion- What Does PPC Stand for in Marketing?

Paid-per-click, PPC and paid media (whatever you choose to name it) can be used for a myriad of purposes. Based on your needs objectives, goals, and strategies It can be among the most efficient ways to build brand awareness and drive online action to boost sales for your company.

As you will observe, PPC is no ‘walk in the park with regards to optimization. There are numerous variables that influence the effectiveness of your campaigns. A knowledgeable PPC manager or specialist can determine which variables are crucial most to the bottom line. so this conclude the topic of What Does PPC Stand for in Marketing?

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